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How to Make Your Gift Shop A Success

Here are some important tips that can help you revitalize your sales strategy and make your gift shop a success.

1) Offer exceptional customer service. An affable customer representative is twice as important in a gift shop because most of the time people are unsure about what they want to buy; guiding them correctly requires a lot of finesse and friendliness as well as experience.

2) Location is very important. Most of the time people would visit gift shops because they just happen to come across them at the right moment and remembered that they have an event coming up.

3) Create a specific niche for your gifts. Organic and natural products, specialty chocolate, imported coffee; it doesn’t matter, as long as you are sure that you selected niche or category is going to bring an enhanced customer volume to your shop. However, if you are not that competitive or daring, try maintaining a little section of your shop, which is dedicated to specialty products while keeping other aisles generic.

4) Variety of products and size availability is very important. Remember, if a customer doesn’t find a gift in a specific pattern, theme, or size, you are going to lose sales. For example, after Frozen the animated movie was released, gift shops which stocked up on Olaf and Elsa inspired gifts, made huge profits. Take a hint from them and keep up with the upcoming trends and special events.

5) Price your products competitively. If your customers know that they can find the same product at a lesser price somewhere else, they will be hesitant to shop at your establishment. Moreover, retain your customers by throwing in something special with every sale. Offer them free gift wrapping service or give them a discount on gift bags with every sale.

6) Invest in good quality shopping bags. It is very important that you have a wide availability of every kind of shopping bag. Plastic, reusable, paper or jute bags are excellent choices for gift shops. At The Bag Lab, you will find an extensive variety of each type of bags.

To know more about our collection and services, contact us today and let us help you with designing the perfect bag for your gift shop.

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Boosting Your Sales This Valentine’s Day with Shopping Bags

It’s that time of the year again! The day when couples bask in the glory of love and happiness is approaching rapidly. If you want to cash in on the profits and marketing perks that Valentine’s Day has to offer, now is the time to take action.

Valentine’s Day presents retailers with the opportunity to make substantial profits by selling over-priced candies, flowers and gifts. However, you won’t have to go through all that trouble for a single day. The easiest and most effective way to deal with the enhanced shopper influx on Valentine’s Day is to invest in shopping bags.

Many of you might be surprised to hear that the solution for maximizing your retail experience lies in a simple shopping bag. Don’t underestimate the power of good packaging. No matter what the gift is, people invest heavily in over-the-top wrapping papers, elegant printed shopping bags and opulent bows as well as heartfelt greeting cards.

The fastest way to cater to high-spending shoppers is to offer them bright colored printed shopping bags, preferably red, because it is the fastest selling color on this holiday. At The Bag Lab, we have an amazing variety of colors, material and designs that will appeal to the demanding customer base on this Valentine’s Day.

Our amazing online designing tool will help you customize bags for a celebration of love. The best thing about shopping bags is that even after the day has passed, they won’t lose their worth. In contrast to roses by the dozen and merchandise with “I love you” printed on them, shopping bags will continue to remain useful even after Valentine’s Day has passed.

So what are you waiting for? To gain your fair share of profits on this Valentine’s Day, order your shopping bags in bulk today. Contact us today and find out how you can boost your sales.



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Why Are Your Customers Losing Interest?

Are you feeling that your loyal customers are losing interest and are not interested in your regular sales anymore? Are you wondering what has changed? The answer is probably in your packaging strategy. Shopping bags are everywhere, from retail shops to gift shops to doctor’s offices. The cute little bags that you receive at the end of your visit to any retail store makes you remember it more than the shopping experience itself.

For the retail owners, who are still using the simple plastic bag, it is important to remember that for your customers the shopping experience ends the minute they step out of your shop. And once they are out, there is no means of advertisement except for that bag they take with them. The people passing by will have no desire to visit your shop if they don’t see something that intrigues or attracts them.

In simple words, when you are packaging a last minute gift for a house warming party or an impromptu barbecue, you are more likely to package it in a brightly colored, good quality bag rather than a simple plastic bag or a brown paper bag.

This rule applies to your shop as well. Your shopping bags must be attractive and chic enough that your customers will have no desire to just throw them in the recycling chute. You want them to be used and displayed because they are so chic and fashionable.

Retaining customers for your business in today’s competitive world is no joke and if shopping bags can help you do that in an affordable way, you should jump at the opportunity. The Bag Lab can help you design shopping bags, which will improve your customers’ out-of-shop experience and instill a renewed interest in your business. Contact us today and find out how you can make that happen!


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Easy Tricks to Be a Winner at a Trade Show

Most of the companies that want to participate in a trade show, think the expense they are allocating for the event is going to be directly translated into profits. However, this is not the case. Successful companies know that trade shows are a way to interact with potential new as well as old customers and give them a sneak peek into their operation and mission.

They consider it an efficient way to defend their turf from their competitors. The companies that are more inclined towards building a relationship with their customers on the floor are more likely to succeed than those that are there to just make profit. It is important to remember that a trade show is similar to a game of Russian Roulette. Maybe you will win and maybe you won’t.

However, if you set measurable objectives and aims before a trade show and stay true to them, you are more likely to see improvements in your branding.
Here are some pointers, which you must keep in mind while you are preparing for a trade show:

1) Always chose quality over quantity
2) Unveil your new product and innovation at a trade show
3) Let your potential buyers test your products. Let them experience your goods. Allow them to touch things and let them play.
4) Don’t get worried about potential failures and let go of the negativity, because it’s not the end of the world.

These are some of the guidelines that will help keep you sane and successful during a trade show. Moreover, our team at The Bag Lab can help you be a winner at trade shows. Make a powerful style statement at any event with our beautifully designed, personalized shopping bags with the name and logo of your company incorporated seamlessly into the design. If you want to know more about how you can do that, contact us today!


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Progressive Strategies for a Sporting Goods Store

Even though sporting goods stores can require a massive amount of startup revenue, once they start producing profit, it’s worth the investment. If you own a sporting goods store, you will have the chance to not only develop good relationships with the local community’s sports teams, but also flourish close ties with popular athletes.
However, it is very important that you research the target and niche marketing strategies before you open your doors to the public. Just opening a sporting goods store will not be enough to keep your customers interested and attracted towards your business, it is inherent that you keep updating your marketing and advertising policies. Steering your business towards its goal is the owners responsibility. This can prove to be the deciding factor for your success or failure.

You must be able to prove to your customers that choosing your store over your competitors will benefit them. Here’s how:

1) Keep up to date on the local strategies.

2) Find out which sporting events are scheduled to happen in the coming year and update your inventory accordingly.

3) Moreover, never compromise on quality. Playing sports is a rigorous activity and if your product quality is compromised and your equipment wares out quickly, the customers will not return to your establishment. Make sure that you are giving your customers “more bang for their buck”.

4) Another thing to consider is investing in varied products. Just because you own a sporting goods store doesn’t mean that you are licensed to sell just sports related items. Broaden your horizons and add health and fitness gadgets and products to your inventory. They will not only attract more customers but will also increase your profit.

5) You can sell sports equipment, protective gear, fitness gadgets, sports watches, swimming gear, skateboards and even surfboards in your sporting goods shop.

6) If you want to imprint your name on the minds of the customers, you should also think about investing in good quality shopping bags, like these.

At The Bag Lab, we provide our clients the opportunity to use our online design tool, to design their own unique printed bags. They are not only affordable, but are sure to make an impact on your customers. So what are you waiting for? Contact us today and order your bags online now!


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Unique Shopping Bags Can Boost Your Shoe Store

The fashion retail industry is fickle and competitive. So if you are a shoe store owner, you must be aware of the changing trends and the desire to out-perform your competitors. Surviving in the retail shoe industry takes a lot of hard work and creativity, as well as thorough research and a connection with your customers on a regular basis.

If you have an amazing collection of designs and types of shoes available, and you are neglecting the communication area of your business strategy, you will fail to make a substantial profit. Most of the customers will remain in the dark about your latest designs, discounts or sales. Therefore, having a strong social media presence is a must.

Having a quality product, and an eye catching shoe collections displayed in your store, is also very important. But packaging is equally inherent for the success of your shoe business.

Nowadays, customers demand perfection, uniqueness and creativity. In order to meet their high expectations, you must understand that simple generic plastic bags are not going to suffice. At The Bag Lab, we have a variety of printed plastic and printed paper shopping bags available that you can customize according to your business needs.

The online design tool is an innovative brainchild of ours and it gives you an opportunity to use your own designing skills and creativity to create printed bags with logos, which will surely create a great impact on your customers. Contact us today and find out how you can order your fashionable luxury shopping bags today.

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Making Your Veterinary Practice a Success

With a slow economy and severe competition, several veterinary practices are feeling the brunt of low customer volume. To boost your number of clients, consider the helpful tips given below and incorporate them into your practice to meet your average monthly quota for customer visits.

Firstly, install an excellent reminder system for your veterinary practice. Make sure that you are using all tools at your disposal, like email, social media platforms and SMS marketing effectively. Your average response rate should be between 80-85%. If it is any less than that, re-check the intervals between reminders.

Remember that regular reminders can increase the effectiveness of your communication by 17%. If a pre-designed reminder system doesn’t work for you, there are several that allow complete customization based on your preference and type of business.

Basically, it is ideal to send your clients at least three reminders in the course of a month. Also, ask your employees to keep a record of the clients that responded positively to the reminder system.

Next, keep a detailed record of customer volume in each of the veterinary categories, such as wellness examination, animal nutrition, parasite prevention, vaccination history and any other medical conditions. This will allow you to contact clients that have a treatment due or those who have missed an appointment. Some clients are busy with their daily lives and unintentionally miss an appointment. A reminder from your office will be greatly appreciated by them.

Another thing to consider is creative printed shopping bags for your veterinary practice. Using unprinted simple paper or plastic bags is old-school. There is no creativeness and ingenuity in that. Use The Bag Lab’s creative designing tool to design goodie bags or a shopping bag based on your preferences. The amazing thing about this tool is that it will allow you to add your logo to the bag and you can also enhance your design by adding clip art. So go crazy and add cute pictures, of puppies and kittens, to your shopping bags and give them to your customers when they are done with treatment. Contact us today and find out how you can use these amazing shopping bags to successfully market your veterinary practice.


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Shopping Bags as an Effective Marketing Tool

Marketing tools can sometimes be very expensive and employing them can cost you a lot of money. It is thus, often difficult for businesses to carve out a suitable marketing budget from their overall financial plan. Although social media is an excellent way to market your business, products and services, it can sometimes become a monotonous practice.

Almost every brand is now concentrating on developing their social media presence on different platforms and you should too. But you must not limit yourself to just that. However, broadening your horizon towards other marketing techniques to incorporate an alternative promotional strategy may make you realize that most of these advertising techniques are quite expensive. But with us, this problem can be resolved with ease.

We have a way to market your brand without spending an exorbitant amount of money; i.e. by using creative shopping bags. Most retailers either ignore the unlimited possibilities of shopping bags or are unaware of their functionality and advertising power. In reality though, a shopping bag can be a highly effective marketing tool.

At The Bag Lab, we have taken this into consideration and have created an innovative and user-friendly online designing tool, which allows our clients to create their own printed shopping bag designs. If you are unhappy with the ready-made, pre-designed bags commonly available in the markets, this is your chance to shine. Use this design tool to construct a unique and ingenious shopping bag with the logo and name of your business on it.

If you are worried about colors and materials, don’t be! We have a variety of options that you can pair together and create a shopping bag which is like no other. So what are you waiting for? Contact us and order your printed bags with logos today!

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The Art of Retailing in a Veterinary Practice

Most of the veterinarians are not skilled in the field of marketing, sales or advertising. Their lack of retailing knowledge comes from their medical background. However, they need to be pulled out of their comfort zone to engage in the art of retailing if they want to compete with the high-end pet stores and low-margin retail outlets.

Due to severe competition, many veterinarians avoid the sales side of their business and only focus on simply providing professional services to their clients. What they don’t know however, is that most of the people trust and rely on their veterinarian’s judgment when they are looking to buy products for their pets. If you don’t stock the necessary merchandise in your office so you can supply each patient with their needs, they’ll just have to buy it from someone else. This results in a sizable amount of profit for others and a missed opportunity for veterinarians everywhere.

In this regard, there are several things that can help you develop an acute marketing and retail strategy. If applied correctly, these strategies can help you boost your sales too. Here are a few of tips:

1) Think about placing the products in a spacious part of your establishment, where people can pause and take a look at the available items. Placing them near the front desk will also enhance sales, as the clients will be forced to pass the waiting time by going through the product displays.

2) Let the potential customers look through the products, their selling price and the information on the back of the package. Let them make an informed decision before buying a product.

3) Don’t carry multiple brands of the same type of products. This will likely confuse and overwhelm your clients. The most effective strategy is to carry the brand that has had the mostly positive reviews in the past. One brand, with your seal of approval, will satisfy the clients sufficiently into making a purchase.

4) Invest in high quality packaging or shopping bags. Most of the people will remember their shopping experience by the shopping bags when they go home. At The Bag Lab, we provide you the opportunity to design your own bag by using our innovative online design tool. The availability of different types of materials, styles and colors makes it an easy job to place the logo of your practice and name on the printed shopping bag with pride.

To know more about how you can enhance your retail services by using a shopping bag, contact us today. We provide attractive bags at an affordable price.


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Why Are Dermatologists Using Goody Bags For Advertising?

You must have read countless articles which urge you to adopt social media marketing and modern technological communication tools like smart phones to market your dermatological practice. However, many of these sources fail to mention the powerful impact that goodie bags can have on your overall business’s success.

A detailed marketing strategy is inherent for your success, but what’s more crucial is to realize the importance of targeted marketing or niche marketing. Just because you represent a medical industry doesn’t mean that you cannot employ marketing and promotion strategies from other sectors. One of the most common promotional programs was started a decade ago by major salons and spas in cities across America.

This included goodie bag marketing, in which small sample bags were presented to the customer before they left your office. Although there is nothing really expensive and luxurious about these goodie bags, customers still feel special after they receive them.

Dermatological practices should also adopt the same strategy and order specially designed goodie bags, like these, from The Bag Lab. You can go on our website and design the bags yourself, but if you don’t have the time, our creative designing team will also help you create the printed bags which will enhance your customer experience and popularity.

Goodie bags can be filled with anything you like. You can add inexpensive items like pens, calendars, cremes, travel-sized face washes or hand sanitizer. These printed goodie bags will continue to advertise for you even after they are emptied. They are made from recyclable material and can be used again and again by your clients. Everywhere they use the bag, your brand will be advertised free of charge!

If you have any further questions, contact us today and we will be glad to answer any questions you may have.