Here are some important tips that can help you revitalize your sales strategy and make your gift shop a success.
1) Offer exceptional customer service. An affable customer representative is twice as important in a gift shop because most of the time people are unsure about what they want to buy; guiding them correctly requires a lot of finesse and friendliness as well as experience.
2) Location is very important. Most of the time people would visit gift shops because they just happen to come across them at the right moment and remembered that they have an event coming up.
3) Create a specific niche for your gifts. Organic and natural products, specialty chocolate, imported coffee; it doesn’t matter, as long as you are sure that you selected niche or category is going to bring an enhanced customer volume to your shop. However, if you are not that competitive or daring, try maintaining a little section of your shop, which is dedicated to specialty products while keeping other aisles generic.
4) Variety of products and size availability is very important. Remember, if a customer doesn’t find a gift in a specific pattern, theme, or size, you are going to lose sales. For example, after Frozen the animated movie was released, gift shops which stocked up on Olaf and Elsa inspired gifts, made huge profits. Take a hint from them and keep up with the upcoming trends and special events.
5) Price your products competitively. If your customers know that they can find the same product at a lesser price somewhere else, they will be hesitant to shop at your establishment. Moreover, retain your customers by throwing in something special with every sale. Offer them free gift wrapping service or give them a discount on gift bags with every sale.
6) Invest in good quality shopping bags. It is very important that you have a wide availability of every kind of shopping bag. Plastic, reusable, paper or jute bags are excellent choices for gift shops. At The Bag Lab, you will find an extensive variety of each type of bags.
To know more about our collection and services, contact us today and let us help you with designing the perfect bag for your gift shop.