Most people are unfamiliar with the name Marvin S. Traub but what they don’t know is that he singlehandedly launched the iconic Big Brown Bag campaign in Bloomindale’s and made it a household item! The Big Brown Bag was first introduced in the Bloomingdale store which was just a simple Upper East Side department store. But after launching a trendsetting paper bag, it reached an iconic status.
Other stores started copying this shopping bag strategy and in a matter of months, it became the popular choice for shopping bags all across the world. The Brown Paper Campaign was first commercially introduced in 1973 and its popularity has not decreased even after more than 43 years.
Although, to an untrained eye, it looked like a simple recyclable and plain shopping bag. Eco-friendly lobbyists campaigned to make it a standard shopping bag to protect the environment. Their campaigns paid off and most of the restaurants and grocery stores started adopting the new paper bag as well.
It has remained a popular choice after so many years because it allows businesses to customize it according to their needs and creativity. The flexibility and malleability that a paper bag provides is enhanced by its utility and functionality. At The Bag Lab, we have a variety of paper shopping bags available for your business. The amazing thing about these paper bags is that you can customize them based on your preference and add the name and logo of your company. buy provigil online paypal today and let us help you find the most suitable bag for your business.