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Most people are unfamiliar with the name Marvin S. Traub but what they don’t know is that he singlehandedly launched the iconic Big Brown Bag campaign in Bloomindale’s and made it a household item! The Big Brown Bag was first introduced in the Bloomingdale store which was just a simple Upper East Side department store. But after launching a trendsetting paper bag, it reached an iconic status.

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Although, to an untrained eye, it looked like a simple recyclable and plain shopping bag. Eco-friendly lobbyists campaigned to make it a standard shopping bag to protect the environment. Their campaigns paid off and most of the restaurants and grocery stores started adopting the new paper bag as well.

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Most people, who are interested in the fashion industry, dream of becoming the next Carolina Herrera or Marc Jacobs. If you are unable to follow the path of prestige and fame or fail to showcase your couture collection on international runways, you can still follow your fashion dream by launching your own clothing line.

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Even though sporting goods stores can require a massive amount of startup revenue, once they start producing profit, it’s worth the investment. If you own a sporting goods store, you will have the chance to not only develop good relationships with the local community’s sports teams, but also flourish close ties with popular athletes.
However, it is very important that you research the target and niche marketing strategies before you open your doors to the public. Just opening a sporting goods store will not be enough to keep your customers interested and attracted towards your business, it is inherent that you keep updating your marketing and advertising policies. Steering your business towards its goal is the owners responsibility. This can prove to be the deciding factor for your success or failure.

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The fashion retail industry is fickle and competitive. So if you are a shoe store owner, you must be aware of the changing trends and the desire to out-perform your competitors. Surviving in the retail shoe industry takes a lot of hard work and creativity, as well as thorough research and a connection with your customers on a regular basis.

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With a slow economy and severe competition, several veterinary practices are feeling the brunt of low customer volume. To boost your number of clients, consider the helpful tips given below and incorporate them into your practice to meet your average monthly quota for customer visits.

Firstly, install an excellent reminder system for your veterinary practice. Make sure that you are using all tools at your disposal, like email, social media platforms and SMS marketing effectively. Your average response rate should be between 80-85%. If it is any less than that, re-check the intervals between reminders.

Remember that regular reminders can increase the effectiveness of your communication by 17%. If a pre-designed reminder system doesn’t work for you, there are several that allow complete customization based on your preference and type of business.

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Next, keep a detailed record of customer volume in each of the veterinary categories, such as wellness examination, animal nutrition, parasite prevention, vaccination history and any other medical conditions. This will allow you to contact clients that have a treatment due or those who have missed an appointment. Some clients are busy with their daily lives and unintentionally miss an appointment. A reminder from your office will be greatly appreciated by them.

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Marketing tools can sometimes be very expensive and employing them can cost you a lot of money. It is thus, often difficult for businesses to carve out a suitable marketing budget from their overall financial plan. Although social media is an excellent way to market your business, products and services, it can sometimes become a monotonous practice.

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Most of the veterinarians are not skilled in the field of marketing, sales or advertising. Their lack of retailing knowledge comes from their medical background. However, they need to be pulled out of their comfort zone to engage in the art of retailing if they want to compete with the high-end pet stores and low-margin retail outlets.

Due to severe competition, many veterinarians avoid the sales side of their business and only focus on simply providing professional services to their clients. What they don’t know however, is that most of the people trust and rely on their veterinarian’s judgment when they are looking to buy products for their pets. If you don’t stock the necessary merchandise in your office so you can supply each patient with their needs, they’ll just have to buy it from someone else. This results in a sizable amount of profit for others and a missed opportunity for veterinarians everywhere.

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You must have read countless articles which urge you to adopt social media marketing and modern technological communication tools like smart phones to market your dermatological practice. However, many of these sources fail to mention the powerful impact that goodie bags can have on your overall business’s success.

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Starting a fashion boutique, or designing clothes for a living, is a dream which has encouraged many women and men to start their successful fashion brands. For most people, creating unique items and connecting with their customers through the common love for fashion is a wonderful thing. What’s more, running a fashion business not only compliments the lifestyle of a trend lover, but also features flexible working hours.

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